About Us

Our Story

Loveaid was born from a simple but powerful idea: that intimate wellness deserves the same respect, care and openness as any other aspect of health.

Magda and Sander left Estonia at the end of 2025 to build a new life on the Costa Cálida. They brought with them a Nordic approach to wellbeing — one where talking about intimate health is as natural as talking about nutrition or skincare.

In early 2026, they opened Loveaid at Calle Esperanza 16, Puerto de Mazarrón: a bright, welcoming boutique store, deliberately positioned away from the traditional adult shop model. Here, intimate wellness is treated with openness, without taboo, and with great care in the selection of products.

"We sell confidence, not products"

That is our philosophy. Everything you'll find at Loveaid — pheromone perfumes, intimate care creams, massage oils, lingerie — is designed to help you feel better in your own skin.

"So many women — especially after a certain age — are dealing with things like dryness, hormonal changes, or just feeling less confident. These are normal things. We want to be the knowledgeable friend who talks about them without shame." — Magda